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WordPress is owned by much larger parent company Automattic. This weekend, the latter went on a big shopping spree and acquired Atavist, along with other companies, according to TechCrunch.

The company has been working as a content management system for independent bloggers and writers. With Atavist, the concept was to let content creators publish stories without a lot of steps or media. The main reason Automattic wanted Atavist was because Atavist did something WordPress and Squarespace didn’t: The platform let the user create a paywall and build a subscription base.

On paper, a lot of writers don’t want to go through all the steps and technical details of running a website, so Atavist takes care of those details and lets the writer just worry about content. WordPress’ utilizing paywalls and offering subscriptions should be integrated into the platform, which means good things for independent writers on the web.

For instance, Medium recently canceled its subscription program, which left countless writers in the dust. Automattic can create a seamless portal to manage subscriptions to multiple publications, which will lead to less advertising and better content.

Lamar Green

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